That‘s a mouthful. What do I mean this time? (Most of my friends seem to throw their hands up in disgust every time I come up with some new-fangled marketing concept craziness. They never really understand what I’m talking about.)

Expert Framing: a calculated campaign to get ‘experts’ in your field to acknowledge YOU as the ultimate expert on their blogs, websites, white papers and email blasts. Why would they want to do this? Well, money and favors of course. Framing, believe it or not, is a natural occurrence of affiliate marketing. Your affiliate partner might say: “Colin is the leading authority on video marketing today. Join Colin and I for this powerful class on Tuesday.”

There. He just ‘framed’ me as an expert. Get enough affiliates to say this and your name recognition and reputation goes through the roof. Ok. So we all have some affiliates here and there selling some of our stuff for us. For the most part, they may have one of your product banners on their site – a site probably no one is visiting. This is where most affiliate marketing fails: supplying banners and links to website owners who think they are the shit, but aren’t really. Every site owner thinks they will get traffic, but they rarely do. So you get no sales, and no framing. How do you fix that?

Article contests. Get your affiliates more involved than just pasting a lame banner on their website. Supply them with copy and resources to publish articles all over the web: article distribution sites, free PR sites, blog posts, article pages on their own sites, Tweets and Facebook… even Youtube videos. Here’s the catch: they have to write some copy in their own words about how great you are and great your product or service is, mentioning you and your products by name. Their affiliate link in the article is unique and traceable: you can see exactly which of your affiliates have gotten the most impressions, leads, clicks or sales. Then the winner gets a prize.

They get more than just a commission if they sell stuff. The winner gets a real cash prize, say $300 or more. It’s easy: whoever gets the most leads or sales wins. What do YOU get? Besides the sales and inbound links to your website? Well, framing of course. Now you have dozens, possibly hundreds, of people stating that you are the expert. And not just on their websites, but all over the internet. Depending on how many articles your affiliates submitted and to where, you could Google your name and see thousands of entries in the results with your name as the pre-eminant expert in your field. The real value is not in the sales you’ll make from this campaign, but in the ability to ask a premium fee for your services. Want to be the world’s highest paid copywriter? The most highly esteemed leadership expert?

Easy. Get everyone else to say it for you…

Keep up the good work, and keep on dishing out those new features. Speaking of new features on YouTube, there are a ton that most people don’t know about, and more importantly, features that could be used to promote your business online. If you’d like to read about more YouTube secrets, be sure to check out Marc’s book the YouTube Marketing Handbook.

Click here if you’d like to get the book for FREE!

You now have the opportunity to preview a few pages of Marc’s new book, the YouTube Marketing Handbook. Right click the links below to save the file to your computer.

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2. Creator’s Corner

As you can see, the YouTube logo is missing now. This makes using YouTube even better for businesses. Try it out yourself.

Get Marc’s new book, the YouTube Marketing Handbook. This 140 160 page ebook covers everything you need to know about marketing your services and products on YouTube.

If you’re thinking about starting a video marketing campaign or if you already have one that could use some work, this book is for you. The YouTube Marketing Handbook provides you step-by-step instruction on how to use virtually every feature of YouTube, and more importantly, on how to use it for marketing. No matter how proficient you are with YouTube’s many features (or not) I’m sure there is something in this book you never knew. A few of the lessons provided in this book include:

Continue to YouTube Marketing Handbook

• In the US, video consumers are watching about 4.3 hours worth of video per month. Considering how short many web videos are, that’s a lot of different videos people are watching
• Video email messages generate 2-3 times higher click-thru rates than static, text based emails.
• 144 million viewers watched 14.6 billion videos on Youtube per month. That averages out to 101.2 videos per user.
• Video ads account for 12.4% of all videos viewed online.

Videos are no different when it comes to tracking the analytics of views, click thrus, etc. It helps to be able to track what videos work and what videos need to be tweaked. Why? Because:

• 20% of online video viewers click away in the first 10 seconds or less
• By 30 seconds into a video, up to 33% of viewers have moved on to something else. At the 1 minute mark, 44% of viewers have moved on, and almost 60% have left by the 2 minute mark

Don’t let these stats scare you, let them help you to make a video that will get you the most business. First off, you now know how important the first 10 seconds are, if you use those first 10 seconds to engage the viewer, you might hang on to them long enough to get them to click out to your targeted site.
So how do we track our videos? Well, there’s a couple of different ways.

1. For all Youtube videos, the site offers you ‘Insight’. This shows the views, how long they viewed your video, location, and much more. Insight is free so be sure to take a look at it.
2. If your video is on a non-sharing site, such as your home page, be sure to set up Google analytics on that page. Google Analytics is fantastic. I will admit, I’m addicted to it. I check it every day. Google Analytics is free. Once you set it up, it will show you a ton if information. You can view unique views, bounce rates, where the person clicked out to, where the viewer came from, and a whole lot more. Using Google Analytics, I can determine what works and what doesn’t. I continually make changes based on what my Analytics tell me. If you don’t have an account set up, I highly suggest you get one soon.
3. Easy Video Player – Easy Video Player(EVP) is for people that use Amazon S3 to host their files. EVP acts as a middleman between you and Amazon S3. It provides your video with buttons on your video player such as play, pause, rewind, embed, download, share, and much more. Be sure to check out all of the options Easy Video Player provide. One very nice option EVP gives you is called ‘split testing’. This way you can create two different videos that EVP will alternate through when people visit the page. EVP provides you with stats on how many people viewed the whole thing, how many clicked away, and a whole lot more. Using the stats EVP gives you, you can decide what version of your video converts the best.

So are people paying attention to video? Yes. How much? Each case is a little different. And that’s where using Insight, Google Analytics, and stat providing video software, can really come in handy.

Learn how to create and market your own videos from us, the Top Internet Experts.

Please start making videos right away. They are growing exponentially and you don’t want to pass up on this golden opportunity.

Yes! I want to make the best videos possible!